I have spent 25 years in the potato industry, primarily as a producer in Herefordshire in the 90’s and noughties, then as a Director of an agri-business in East Anglia, where I worked for 10 years. I currently work in the seed potato industry, sourcing and supplying for ASDA through IPL. My farming pedigree ensures my ‘grower interests’ remain to the fore, having operated on both sides of the fence. I still live in Herefordshire, and operate my seed and consultancy business from there, travelling extensively throughout the UK and Western Europe. I am married to Michele, and we have a son and daughter who live in Bristol and Surrey respectively.